Exploring the Effectiveness of LinkedIn as a Tool for B2B Customer Acquisition in the Asia Pacific Region
نویسندگان
چکیده
This research aims to explore the use of LinkedIn as a tool for B2B customer acquisition, in order tap into timely issue faced by many sales and partnerships personnel working digitally globally dispersed teams. The problem data are based on Organization X signifies bottleneck process lying not receiving an initial response from potential clients who contacted through LinkedIn. Hence objective is identify factors affecting this low conversion rate, understand behavioural patterns preferences professionals Asia Pacific region. key variables explored message length, subject, prior knowledge, usage frequency, which have been proved weak relationship with rate responsiveness, whereas preference being approached channels other than LinkedIn, such email fellow employees recorded be higher. Preference has also observed shorter, precise messages informative subjects, would lead higher tendency replying related Keywords: sales, marketing, Customer Digital
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ژورنال
عنوان ژورنال: Journal of international business and management
سال: 2022
ISSN: ['2616-4655', '2616-5163']
DOI: https://doi.org/10.37227/jibm-2022-04-5391